Rashmi Bhosale
Digital Content Strategist
5+ years of experience in content writing, editorial and blog writing, social media, digital marketing, and specializing in creating a cohesive brand voice across multiple platforms. Demonstrates strong expertise in copywriting, content creation, community engagement, and data-driven strategies. Passionate about storytelling and committed to enhancing brand presence through innovative and effective communication.
Roles & Experience in
Digital Content & Marketing
A multi-faceted career across content writing, digital marketing, social media strategy, and brand storytelling for fashion, lifestyle, beauty, and personal development brands and non-profit organizations.
Social Media Strategist
Skill Set
Social media strategy, organic growth, creative thinking, content planning, content creation, graphic design, editing, copywriting, caption writing, SEO optimization, keyword research, analytics, social media engagement, community building, social listening, and know-how of social media management and editing softwares and AI tools like Meta Business Suite, Buffer, Later, Hootsuite, Canva, ChatGPT, CapCut, etc.
Key Achievements
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Doubled social media following from 50K(approx.) to 100K in just 2 years
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Crafted a dynamic social media content strategy that maintained a consistent cadence and increased engagement
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Created and launched the #MMTrendReport as an Instagram asset
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Delivered live coverage of fashion and beauty events across all digital platforms
Key Achievements
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Conceptualized and designed creative content that drove a 25%+ increase in Instagram followers within the first year
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Elevated the non-profit's social media presence with bespoke Canva designs
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Developed and implemented a successful content strategy that established a consistent social media cadence
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Developed clear guidelines for video submissions from contributorsto streamline social media content creation
Key Achievements
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Developed an effective format to streamline the process of social media content deliverables
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Curated and managed content to drive robust social media engagement
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Produced monthly social media performance reports to assess key metrics, and leveraged these insights to craft creative content strategies to further boost content interaction
Key Achievements
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Developed strategic content pillars and cadence for Your Year of Miracles and founder Marci Shimoff’s social platforms
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Boosted follower growth by 132% for Marci Shimoff’s Instagram in the first year
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Crafted and published cohesive yet distinct compelling content for the two brands using digital and AI tools like Canva, ChatGPT, and Meta Business Suite
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Generated weekly and monthly social media analytics reports to track performance
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Monitored comments in real time, fostering active community engagement
Digital Marketing
Skill Set
Email marketing, copywriting, email campaigns, sign-up emails, analytics, email automation, email deliverability, and basic know-how of customer relationship management (CRM) and marketing automation software like Keap/Infusionsoft, Active Campaign, and MailerLite
Email Marketing Experience
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Crafted compelling copy for a brand's sign-up emails and integrated them into MailerLite automation
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Experienced in setting up email campaigns on Keap/Infusionsoft and Active Campaign
Feature Writer
Skill Set
Long-form and short-form feature writing, blog writing, conceptualizing, SEO optimization, interviewing, outlining, editing, and publishing on content management systems (CMS) like WordPress, Squarespace, Wix, etc.
Copywriter
Skill Set
Copywriting, creative thinking, content writing, fashion press release writing, CRM copies, SMS and text copies, concept notes, look-book copies, website copies, SEO optimization, caption writing, editing, and drafting style guides
Brand Experience
Sales Collab Content Lead
Led content strategy for a few sales collaborations at MissMalini and aligned branded content with audience interests.
Skill Set
Campaign ideation, pitch writing, content ideation (editorial, interviews, event, social media, and video), editorial writing, social media content creation, social media captions, content publishing, interviews, and live event coverage.
Brand Experience
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Video Content Lead
Skill Set
Video ideation, conceptualization, YouTube video scripting and outlining, basic video editing on software like iMovie, CapCut and Canva, thumbnail design, copywriting, caption writing, AB testing, publishing, and analytics
