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Writer's pictureRashmi B.

Are You Using #Handloom Correctly?

Probably not. Nowadays, you see the hashtag #handloom or mention of handloom on almost any saree and traditional look on social media posts.

I follow the hashtag #handloom on Instagram, and I see a variety of mostly sarees show up on my newsfeed. It's a great source of inspiration. However, when I'm posting a saree on my profile, I hesitate to add #handloom in my hashtags. The simple reason being, I have no idea whether the saree or fabric of my desi look is created on a handloom. So, on this National Handloom Day, I would like to talk about the misuse, or should I say, overuse of the word handloom.

The #handloom is populated by some stunning designs on the internet, for sure. It has been a great medium for promoting the laborious and beautiful work that goes on a handloom. However, as a consumer, I have no idea whether all the products shown under #handloom are truly made on a handloom. That's where a majority of the confusion takes place. Online we can't see the subtle difference between a handwoven fabric and a power loom one. So, we assume they are all one and the same.


So much work, labor, sweat, and time goes into making a piece of handloom fabric. A few ways in which you can identify whether it's a handloom fabric are:

  • Handloom fabrics are bound to have some imperfections. That's what makes them heritage-worthy in any closet. The arduous hours put into making just one saree can be seen through a few thread-pulls or knots in the weave that authentically comes with a handwoven product. Whereas power loom items are flawless, and that's why they lack the appeal that a handloom product has.

  • You'll see a replica of the pattern woven on the other side of most woven fabrics. This is not possible on the power loom, and you'll usually see threads from the pattern on the other side instead. Pallu, at times, is a dead giveaway when it comes to this feature.

  • Pallu's end can also be checked for the warp threads that are left from the handloom. These are usually tied into tassels as a form of a design element.

The best source of such handloom fabric is the locality where the weave originates. You can also find authentic handloom fabrics and sarees at exhibitions where weavers showcase their products. In such places, you can many times buy directly from the artisans. So, if you know for sure that the fabric was created on a handloom (verticle or pit loom) or even a semiautomatic loom, where weavers are the ones making these one-of-a-kind pieces, then do put that #handloom on your posts and promote them. These items are backed by the dedicated work and skill of the artisans, and are meant to be shown off.

However, be mindful that not everything you see on the internet and otherwise is made on a handloom. Why give false credit to a power loom fabric? Am I right? Ask if it's truly handwoven work, and then proceed with the hashtag.

Happy National Handloom Day!

Love,

Rashmi B.

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